***NOTE: I based this social media release on a project from my Survey Research Methods course. However, this social media release does NOT represent factual information. This post is a proof of concept.
The Exceptional Outreach Organization will sponsor its fifth annual Love Your Heart Run and Crank Your Heart Ride on February 18, 2020. The event, traditionally held at Chewacla State Park, will be held on the Auburn University campus at 4:00 p.m. instead of 8:00 a.m. in order attract more student participants. A hot breakfast will be served. This year, the activities will include a 10K run, 5K run, 1-mile walk and 10-mile bike ride. Those interested can register online at http://www.loveyourheartrun.com/. The registration fee is $25. The proceeds from the event will benefit Best Buddies.
The Exceptional Outreach Organization is a non-profit organization that works closely with other organizations on the Auburn University campus to reach out to students to bring awareness to on-campus events. According to their mission statement, they “seek to actively promote on-campus events for the purpose of bringing awareness to worthy causes.”
The cause they are currently promoting is the Love Your Heart Run and Crank Your Heart Ride, which benefits Best Buddies. In 2016, a survey was conducted among Auburn University students about the Love Your Heart Run and Crank Your Heart Ride in order to gauge what could be done to gain student participants. The Exceptional Outreach Program has been diligently promoting the Love Your Heart Run and Crank Your Heart Ride on social media in order to raise awareness of the event and to gain student participants.
- The Exceptional Outreach Organization promoted their posts on social media to raise awareness about the Love Your Heart Run and Crank Your Heart Ride among Auburn University students.
- Registration for the event among Auburn University students has increased by 50% since the promoted posts were posted on Facebook and Instagram.
- The goal of the Exceptional Outreach Organization is to increase student registration by 75%.
- The Exceptional Outreach Organization added the 5K run after the survey was completed.
- The organization eliminated the 22-mile bike ride and the 11-mile bike ride because students were not interested in participating in these activities.
“We are thrilled to be raising awareness of the event among Auburn University students,” said Jim Smith, President of the Exceptional Outreach Organization.
“I cannot wait to see the students on the day of the event,” said Grace Smith, secretary of the Exceptional Outreach Organization. “Auburn has an incredible student body. We can’t wait to see what they bring to the table for this event.”